Campaigns CASE STUDY

Aethel Organic Botanicals

Completed: January 2026

Client

Aethel Skincare

Industry

Luxury Clean Beauty

Services

Omnichannel Launch Campaign, Creative Direction, Video Production

Duration

6 Weeks

01 / CONTEXT

The Challenge

Launching an artisanal organic skincare line priced at a luxury tier in a market dominated by legacy conglomerates with massive advertising budgets.

In highly competitive global markets, standing out requires more than cosmetic redesign. It demands an uncompromising alignment between brand positioning, visual gravitas, and high-conversion customer touchpoints.

02 / STRATEGY

Our Approach

We positioned Aethel not as cosmetics, but as a deliberate daily mindfulness ritual. We orchestrated an intimate digital campaign pairing macro botanical cinematography with raw customer portraits.

Comprehensive stakeholder interviews & competitive whitespace mapping

Application of Japanese Ma aesthetics to eliminate interface friction

Iterative design sprints with real-time customer testing feedback

03 / EXECUTION

The Solution

A 360-degree launch campaign encompassing cinematic video teasers, high-converting social creative, influencer PR gifting suites, and an interactive skin diagnostics landing experience.