Social Media CASE STUDY

Nordic Craft Roasters

Completed: October 2025

Client

Nordic Coffee Guild

Industry

Specialty Consumer Goods

Services

Social Media Growth, Short-Form Video Strategy, Community Building

Duration

4 Months

01 / CONTEXT

The Challenge

A specialty roaster in Oslo needed to break into the US e-commerce subscription market without costly influencer sponsor fees.

In highly competitive global markets, standing out requires more than cosmetic redesign. It demands an uncompromising alignment between brand positioning, visual gravitas, and high-conversion customer touchpoints.

02 / STRATEGY

Our Approach

Focus on satisfying, sensory-driven brewing rituals, origin micro-documentaries, and educational coffee chemistry that viewers couldn't help but save and share.

Comprehensive stakeholder interviews & competitive whitespace mapping

Application of Japanese Ma aesthetics to eliminate interface friction

Iterative design sprints with real-time customer testing feedback

03 / EXECUTION